A low-key giant from Detroit with a presence that carries the room — and the label.

Cleveland L. Hurd has always been known for his low-key personality, even though he towers over most people at 6'5ft tall. His presence is as commanding in person as it is on stage.

The late, great Big Proof, of multi-platinum status and D12 fame, placed him at the helm of his label Iron Fist Records because of his unique and impressive combination of leadership, and keen sense of business skills.

As an artist, he is known to the world as 1stBorn — appearing in videos including Eminem's "Toy Soldiers," D12's "Fight Music," Big Proof's "Gurls Wit da BOOM," Bizarre's "Hip Hop," and Obie Trice's "Cry Now."

Featured in Qd3's documentary BEEF, regularly aired on FUSE TV.